Vision | SAMHWA PAINTS

SAMHWA PAINTS

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PRODUCT14 Types: Architectural paints

Waterproofing/floor paints

Flame-retardant paints

Wood stains

Industrial paints

PCM coatings

Powder paints

Food-sealing paints

Synthetic resin coats

Plastic coats

Heavy-duty paints

Polyurea

Automotive refinishes

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Protect People and
Grow Together
for a Better Future

Samhwa Paints suggests solutions and services for a healthy society
that respects both humans and nature.

mission

The company has set itself a mission that satisfies the internal history of 80 years
as well as the external demands on it as a socially conscious corporation

Internal strengths A people-centered philosophy
+
A pioneering spirit that leads the paint industry

External demands Mutual success and growth for all
+
Innovative and sustainable solutions for nature and society

Samhwa Paints’ mission

Seek innovation and apply creative technologies
toward the betterment of all humankind.

vision & slogan

The company envisions itself as a provider of solutions and services
necessary to make a healthy society that respects both humans and nature

Samhwa Paints’ Vision 2028

Protect People and Grow Together
for a Better Future

Slogans

Internal

Protect people and Grow together

External

You’re Safe with Samhwa

Protect People and Grow Together for a Better Future

Core values

Samhwa Spirit

Fearlessly taking on challenges

Refuse to settle for the present.
Rise to new challenges
and embrace new potential
and creativity to achieve goals.

Always conscious of stakeholders

Keep promises to all stakeholders.
(customers, suppliers,
partners, shareholders)
Maximize their rewards.
Minimize risks.

Serving community and society

Cultivate a sense of community
based on respect
and support for all members
and generate synergy.

Protecting nature

Protect the environment and ecosystems.
Seek sustainable growth
that respects nature
and improves quality of life.

Taking a New Stride Forward

Samhwa will use its four core performance indicators to become
a leading global paint company by 2028

SAMHWA PEOPLE & CULTURE 1.0

SAMHWA PEOPLE & CULTURE 2.0

Establishing a professional culture
company wide

Developing “new-frontier” pioneers
with creative ideas

Facilitating work immersion with
a better work environment

Encouraging a culture of inclusive leadership
respectful of differences

Improving competencies
through training

Expanding competencies
through diverse new experiences

SALES

Raise annual revenue to

GLOBAL

Achieve overseas sales of

BRAND

Rise in global ranking to

PROFIT

Raise profit rates on

Protect People and
Grow Together
for a Better Future

Samhwa Paints suggests solutions and services for a healthy society that respects both humans and nature.

mission

The company has set itself a mission that satisfies the internal history of 80 years as well as the external demands on it as a socially conscious corporation

Internal strengths A people-centered philosophy and
+
A pioneering spirit that leads the paint industry

External demands Mutual success and growth for all
+
Innovative and sustainable solutions for nature and society

Samhwa Paints’ mission

Seek innovation and apply
creative technologies
toward the betterment
of all humankind.

vision & slogan

The company envisions itself as a provider of solutions and services necessary to make a healthy society that respects both humans and nature.

Samhwa Paints’ Vision 2028

Protect People and Grow Together
for a Better Future

Slogans

Internal

Protect people and Grow together

External

You’re Safe with Samhwa

Core values

Samhwa Spirit

Fearlessly taking on challenges

Refuse to settle for the present.
Rise to new challenges
and embrace new potential
and creativity to achieve goals.

Always conscious of stakeholders

Keep promises to all stakeholders.
(customers, suppliers, partners, shareholders)
Maximize their rewards.
Minimize risks.

Serving community and society

Cultivate a sense of community based on respect
and support for all members
and generate synergy.

Protecting nature

Protect the environment and ecosystems.
Seek sustainable growth
that respects nature
and improves quality of life

Taking a New Stride Forward

Samhwa will use its four core performance indicators
to become a leading global paint company by 2028.

SAMHWA PEOPLE & CULTURE 1.0

Establishing a professional culture company wide

Facilitating work immersion with a better work environment

Improving competencies through training

SAMHWA PEOPLE & CULTURE 2.0

Developing “new-frontier” pioneers with creative ideas

Encouraging a culture of inclusive leadership respectful of differences

Expanding competencies through diverse new experiences

SALES

Raise annual revenue to

GLOBAL

Achieve overseas sales of

BRAND

Rise in global ranking to

PROFIT

Raise profit rates on

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